The Back of the Napkin - Chapter One Review

OK, I'm not business book kinda guy, but Dan Roam's book caught my interest in a few different magazines I like. And after kinda poking fun at it (and Dan commenting so nicely despite that) I figured I really gotta give it a fair read.

That being said, I'm a stay-at-home-dad to two kids under five, plus I'm running Andertoons and trying draw funny pictures on a regular basis.

So I'm gonna take Dan's approach and review his book visually as I go along. Here's chapter one:

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Comments

[Anita Campbell]

Hi Mark,

I love the back of the napkin book review, using a back of the napkin approach.

So, should we conclude that the book got you to thinking about your branding for Andertoons? And that it triggered a good idea?

Anita

[Andertoons]

Hi Anita!

I think more than anything it got me thinking about branding Andertoons period.

I think I have a good product and a good site, but I don't know that I have any specifics I'm aiming for people to associate with Andertoons.

Does that make any sense?